How Much Does General Liability Insurance Cost? (Business Insurance 101)

Bryan Gutowsky • May 23, 2024

How Much Does General Liability Insurance Cost? (Business Insurance 101)

If you own a business, chances are you’ve heard of general liability insurance. But how much does it actually cost—and what determines that cost?

Let’s break it down.


1. Industry Risk Profile

The biggest factor that affects your general liability premium is what kind of business you run. Different industries carry different levels of risk.

  • A construction company will usually pay significantly more than a consulting firm, simply because there’s more risk of bodily injury or property damage on a job site than in an office setting.
  • Businesses that interact directly with the public or work in hazardous environments generally face higher premiums.


2. Business Size

Insurance carriers often look at your annual revenue and payroll to estimate your exposure. The logic is simple: the more people you serve and employ, the greater the chance something could go wrong.

  • A one-person operation may only pay a few hundred dollars per year.
  • A larger business with dozens of employees and significant revenue might pay several thousand dollars annually.


3. Business Location

Where your business operates also impacts pricing.

  • State regulations, local court systems, and crime rates all influence insurance rates.
  • Businesses with multiple locations or those based in high-risk areas may face increased premiums.


4. Claims History

Your past can impact your present premium.

  • If your business has filed multiple general liability claims, insurers may view you as a higher risk.
  • A clean claims history can help you qualify for lower rates and even receive preferred pricing.


5. Coverage Limits

How much coverage you choose matters.

  • Basic policies might offer $1 million per occurrence and $2 million aggregate coverage.
  • Higher limits give more protection but cost more.
  • You’ll want to balance affordability with the level of protection you need based on your business risk.


So, What’s the Bottom Line?

While pricing varies, here’s a rough breakdown:

  • Low-risk, small businesses: $300 – $2,000/year
  • Moderate-risk businesses: $1,500 – $3,000/year
  • High-risk or larger operations: $3,000 – $10,000+/year


These are just ballpark figures. Your exact premium will depend on your business specifics, and the best way to get an accurate number is to speak with a licensed insurance agent who understands your industry.


Final Thought

General liability insurance is one of the most important policies your business can carry. It protects you from potentially devastating legal and financial costs due to accidents, property damage, or bodily injury involving third parties.


If you're ready to get a personalized quote or want help understanding your coverage options, contact a trusted insurance professional today.

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