What Is A Retention? (Cyber Liability Insurance 101)

April 29, 2024

Cyber Liability Insurance 101: What Is a Retention?

When reviewing a cyber liability insurance policy, one key term you'll come across is “retention.” While it might sound technical, understanding what retention means—and how it affects your coverage and costs—is essential for any business looking to protect against cyber threats.


What Is Retention in Cyber Insurance?

In simple terms, retention is the amount your business is responsible for paying out of pocket before the insurance coverage kicks in. It functions similarly to a deductible in other types of insurance, but it’s referred to as “retention” in the cyber liability space.


For example, if your policy has a $25,000 retention and your business suffers a data breach that costs $100,000 to resolve, you would pay the first $25,000 and your insurance would cover the remaining $75,000.


Why Retention Matters

Retention plays a crucial role in the risk-sharing agreement between you and your insurance company. Here's why it’s important:

  • Lower retention = higher premiums. The less you're willing to pay out of pocket, the more your insurer charges you in premium.
  • Higher retention = lower premiums. If you're confident in your cybersecurity defenses and financial stability, taking on more risk yourself can significantly lower your costs.


Choosing the Right Retention Amount

Selecting the right retention isn’t just about picking a number—it’s about aligning with your business’s financial situation and cyber risk profile. Here are a few things to consider:

  • Cyber risk exposure: How likely is a cyber event in your industry?
  • Cash reserves: Can you comfortably cover a $25,000 or $50,000 out-of-pocket expense if a breach happens?
  • Overall risk management strategy: How does cyber insurance fit with your internal IT investments, incident response plan, and business continuity plan?


Think of retention as a financial lever in your policy. Too low, and you’re overpaying for peace of mind. Too high, and one cyber event could create serious cash flow issues.


Final Thoughts

Cyber incidents are becoming more frequent and more costly. Choosing the right cyber liability policy—with the right retention—is an important decision for every business. It’s not just about coverage; it’s about making sure your insurance fits into a broader strategy that protects your operations, your data, and your reputation.


If you're unsure what retention amount makes sense for your business, consult with a commercial insurance professional who understands the cyber risk landscape in your industry.

Contact Us

General Liability vs Professional Liability — Key Differences
By Bryan Gutowsky October 6, 2024
Learn the key differences between general liability insurance and professional liability insurance. Discover which coverage your business needs to stay protected from lawsuits and claims.
Does Your Business Have To Pay The Ransom If You’re Hacked?
By Bryan Gutowsky October 3, 2024
Do businesses have to pay hackers if they suffer a ransomware attack? Learn what recent data shows, why ransom payments are declining, and how cyber insurance protects your company from growing cyber risks.
How Much Commercial Property Insurance Does Your Business Need?
By Bryan Gutowsky October 2, 2024
Learn how to determine how much commercial property insurance your Michigan business needs. We cover building coverage, tenant improvements, business personal property, flood, ordinance or law, equipment breakdown, and more.
What Are The Workers Comp Rates In Michigan?
By Bryan Gutowsky October 1, 2024
Learn how workers compensation insurance rates are calculated in Michigan. We cover payroll, class codes, industry risk, and experience mods so you can better understand what impacts your workers comp costs.
Broad vs Standard Collision Deductible - What's The Difference?
By Bryan Gutowsky September 30, 2024
Learn the difference between broad vs. standard collision deductibles in Michigan auto insurance. Compare costs, coverage, and when each option makes sense.
General Liability Insurance for Commercial Real Estate
By Bryan Gutowsky September 25, 2024
Learn why general liability insurance is essential for Michigan commercial real estate owners. Protect your properties from liability claims, legal defense costs, and tenant risks with the right coverage.
Disability Benefits - Temporary vs Permanent?
By Bryan Gutowsky September 24, 2024
Learn the difference between temporary and permanent disability benefits under Michigan workers compensation. Understand how each benefit works, who qualifies, and how they impact lost wages after a workplace injury.
What Are Commercial Auto Insurance Rates in Michigan?
By Bryan Gutowsky September 22, 2024
Wondering how much commercial auto insurance costs in Michigan? Learn what factors affect rates—including vehicle type, drivers, cargo, fleet size, and more—and what small business owners can expect to pay.
What Is a BOP? (Business Owners Policy)
By Bryan Gutowsky September 20, 2024
A Business Owners Policy (BOP) bundles key coverages like general liability, commercial property, and business interruption into one cost-effective package. Learn what a BOP is, what it covers, and whether your Michigan business qualifies.
Do You Need Property Insurance If You Lease Your Building?
By Bryan Gutowsky September 19, 2024
Leasing a building for your business in Michigan? Learn why commercial property insurance is still essential, including business personal property, income coverage, tenants’ improvements, and lease requirements.
Show More